There are many professionals associated with the building industry (architects, engineers, builders, jurisdiction personnel, etc.) who recognize and support the high-performance of Passive House — but find it difficult to successfully communicate the value of high-performance to others who are not familiar with the benefits of Passive House principles. This presentation and Q & A will focus on ways to persuasively communicate the logic of choosing high-performance for the design and construction of new buildings as well as the retrofitting of existing buildings.