The International Passive House Association (iPHA) launched a campaign—”Efficiency: The First Renewable Energy“—with the goal “to raise awareness for the vital role energy efficiency in buildings plays in meeting our climate goals.” The iPHA is a global network of 22 affiliate organizations promoting the concept of Passive House; it has been promoting energy efficiency for its entire existence—it is the raison d’être of the movement. The new campaign raised some fundamental questions, like why now? And why this particular campaign?
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