If you are involved in advocating for environmentally responsible standards, strategies, products, or projects, this simple tactic can dramatically increase your success. First, some well-established definitions: A “Feature” is a characteristic of something (standard, strategy, product, service, or project) that is easily understood or demonstrated. A “Function” is how the feature works to provide one or more benefits. A “Benefit” is something positive that is gained as a result of…
EpiPHany Corner | For Persuasive Communication, F-F-B is Good, but N-F-F-B is Better
